YOUR OWN AI
You don't need 100 AI prompts
Stop collecting prompts. Learn the one loop that turns your context into finished work, every time.
The blog
What we learn running AI on real businesses. Every article states the problem, gives the answer up front, and shows the numbers that back it. Every number links to its source.
YOUR OWN AI
Stop collecting prompts. Learn the one loop that turns your context into finished work, every time.
YOUR OWN AI
Why a longer list makes you slower, and what the AI is for: clearing it, not growing it.
YOUR OWN AI
Where to look first for an AI win: the work you already repeat, not the work you wish you did.
YOUR OWN AI
Four kinds of work. Two go to the AI. One stays on your desk on purpose.
YOUR OWN AI
Generic output is a context problem. Here's what to feed it instead, and what to do with the draft.
BUSINESS AND TEAM
Licenses don't create adoption. Tasks do. What to hand your team on day one.
BUSINESS AND TEAM
A lesson fades. A workflow ships. Where the money is, and why most programs miss it.
BUSINESS AND TEAM
Eleven people, eleven AIs, eleven voices. The cost shows up on your invoice.
BUSINESS AND TEAM
Meeting prep, research, follow-ups, content drafts, decision summaries. First drafts in minutes.
BUSINESS AND TEAM
Why AI is not the bottleneck, and what to do before you hand anything a machine.
SALES AND FOLLOW-UP
Leads go cold in minutes, not days. What the research says about the window you miss.
SALES AND FOLLOW-UP
The system records history. The AI runs the next move. Where the leverage actually is.
SALES AND FOLLOW-UP
How athletes keep a good conversation alive with professional, on-voice follow-up.
ATHLETE AND NIL
Fit beats reach. A 16-year pro's way of thinking about sponsorship research.
ATHLETE AND NIL
What to know about the brand before you dial in, and how the AI gathers it.
ATHLETE AND NIL
One workout, one story angle, one asset per day. The system that makes it run.
AGENCY
The context problem behind slow onboarding, and the play that fixes it.
AGENCY
Relationships are the billable part of their job. Everything else is prep work.
AGENCY
One client's voice, set once, reused across every asset. How it holds.
AGENCY
One strong idea, one play, five channel-specific assets. Here's the run.
AGENCY
Stop selling hours. Start selling systems. What to productize first.
Your first win
The Challenge is live, and you leave with your Foundation set and your first play run.
Join the Challenge